Ronald Barti has been writing about brand design as editor of brandmonkees.com since 2014. He has a degree in design from the University of Applied Arts in Hamburg and has worked for more than 25 years in international brand consultancies such as TheBrandUnion (WPP), Publicis and Interbrand (Omnicom). His most important clients include Unilever (KNORR, food and non-food), Unilever Food Solutions (KNORR), Mars (Twix and Snickers, confectionery), Wrigley, JTI (Camel, Roll-Your-Own), Melitta, GE and Huawei. He enjoys cooking and travelling and lives in Hamburg.