Brand Management System
December 2024 • 278 words • Header image © Pexels Tima Miroshnichenko
This is a comprehensive list of content for brand management via brand portals. Consider the reach and lifecycle of the brand and plan the scope accordingly to keep costs under control. The list works well for online brand management tools such as frontify or bynder.
Also remember that a brand that lives primarily in the physical world may have many more variations, touchpoints and applications. A consumer brand for packaged goods may have the shortest lifespan and the shortest refresh cycle.
Table of content
| Our brand | Essentials | Essentials |
|---|---|---|
| Brand Definition | Strategic background | |
| Vision / Mission / Values | ||
| Brand Architecture | Related Partners / Brands | |
| Corporate Language | Tone of Voice | |
| Basic elements | Essentials | Essentials |
| Logo | Essentials | |
| Versions | ||
| Clear space | ||
| Sizes | ||
| Colors | ||
| Positioning | ||
| Examples | ||
| Icon | Priciples | |
| Sizes | ||
| Usage | ||
| Secondary element | Secondary element | |
| Colors | Primary Colors | |
| Secondary Colors | ||
| colour weighting | ||
| Typography | Typography | |
| Alternative font | ||
| Headline hierarchy | ||
| Copy and marginal text | ||
| Visuals | Imagery | |
| Illustrations and Pictos | ||
| Tables and Graphs | ||
| Flashes and buttons | ||
| Grids and Layouts | Essentials | |
| Principles | ||
| Grids print portrait | ||
| Grids print landscape | ||
| Grids online desktop | ||
| Grids online mobile | ||
| Examples | ||
| Download files | Filenaming system | |
| Office Application | Stationary | Letterhead |
| Memos / Journals | ||
| Business Cards | ||
| Envelopes | ||
| Address Labels | ||
| E-Mail Signature | ||
| Clothing | Corporate clothing | |
| Badges | Employee and visitors | |
| Fleet | Car signage | |
| Packaging | Primary | Front label |
| Back label | ||
| Additional component | ||
| Secondary/outer pack | Box, foil | |
| Transport | Trays | |
| POS | Display | |
| Communication | Publication | Internet |
| Digital Newsletter | ||
| Brochures | ||
| Anual Reports | ||
| Advertising | Posters | |
| Direct Mailing | ||
| Flyer | ||
| Online Banners | ||
| Internal Communication | Intranet | |
| Employer Magazine | ||
| Channels | Social Media | |
| Events and Sponsoring | Events | Internal Event |
| External Event | ||
| Trade Fairs | Booths | |
| Sponsoring | Sponsoring Behaviour | |
| Sponsoring Event | ||
| Invitations | Invitations | |
| Name Badges | Name Badges | |
| Give Aways | Give Aways | |
| Architecture | Corporate Architecture | Corporate Architecture |
| Signage | Outdoor Signage | |
| Indoor Signage |
Fancy more?
Brand Glossary
Branding terms explained
