Brand Management System
This is a comprehensive list of brand management content. Consider the reach and lifecycle of the brand and plan the scope accordingly.
Also remember that a brand that lives primarily in the physical world may have many more variations, touchpoints and applications. A consumer brand for packaged goods may have the shortest lifespan and the shortest refresh cycle.
Table of content
| Our brand | Essentials | Essentials |
|---|---|---|
| Brand Definition | Strategic background | |
| Vision / Mission / Values | ||
| Brand Architecture | Related Partners / Brands | |
| Corporate Language | Tone of Voice | |
| Basic elements | Essentials | Essentials |
| Logo | Essentials | |
| Versions | ||
| Clear space | ||
| Sizes | ||
| Colors | ||
| Positioning | ||
| Examples | ||
| Icon | Priciples | |
| Sizes | ||
| Usage | ||
| Secondary element | Secondary element | |
| Colors | Primary Colors | |
| Secondary Colors | ||
| colour weighting | ||
| Typography | Typography | |
| Alternative font | ||
| Headline hierarchy | ||
| Copy and marginal text | ||
| Visuals | Imagery | |
| Illustrations and Pictos | ||
| Tables and Graphs | ||
| Flashes and buttons | ||
| Grids and Layouts | Essentials | |
| Principles | ||
| Grids print portrait | ||
| Grids print landscape | ||
| Grids online desktop | ||
| Grids online mobile | ||
| Examples | ||
| Download files | Filenaming system | |
| Office Application | Stationary | Letterhead |
| Memos / Journals | ||
| Business Cards | ||
| Envelopes | ||
| Address Labels | ||
| E-Mail Signature | ||
| Clothing | Corporate clothing | |
| Badges | Employee and visitors | |
| Fleet | Car signage | |
| Packaging | Primary | Front label |
| Back label | ||
| Additional component | ||
| Secondary/outer pack | Box, foil | |
| Transport | Trays | |
| POS | Display | |
| Communication | Publication | Internet |
| Digital Newsletter | ||
| Brochures | ||
| Anual Reports | ||
| Advertising | Posters | |
| Direct Mailing | ||
| Flyer | ||
| Online Banners | ||
| Internal Communication | Intranet | |
| Employer Magazine | ||
| Channels | Social Media | |
| Events and Sponsoring | Events | Internal Event |
| External Event | ||
| Trade Fairs | Booths | |
| Sponsoring | Sponsoring Behaviour | |
| Sponsoring Event | ||
| Invitations | Invitations | |
| Name Badges | Name Badges | |
| Give Aways | Give Aways | |
| Architecture | Corporate Architecture | Corporate Architecture |
| Signage | Outdoor Signage | |
| Indoor Signage |