Brand Management System
Dies ist eine umfassende Liste von Inhalten für die Markenführung. Berücksichtigen Sie die Reichweite und den Lebenszyklus der Marke und planen Sie den Umfang entsprechend.
Denken Sie auch daran, dass eine Marke, die hauptsächlich in der physischen Welt lebt, viel mehr Varianten, Berührungspunkte und Anwendungen haben kann. Eine Verbrauchermarke für verpackte Produkte hat möglicherweise die kürzeste Lebensdauer und auch den kürzesten Erneuerungszyklus.
Inhalt
| Our brand | Essentials | Essentials |
|---|---|---|
| Brand Definition | Strategic background | |
| Vision / Mission / Values | ||
| Brand Architecture | Related Partners / Brands | |
| Corporate Language | Tone of Voice | |
| Basic elements | Essentials | Essentials |
| Logo | Essentials | |
| Versions | ||
| Clear space | ||
| Sizes | ||
| Colors | ||
| Positioning | ||
| Examples | ||
| Icon | Priciples | |
| Sizes | ||
| Usage | ||
| Secondary element | Secondary element | |
| Colors | Primary Colors | |
| Secondary Colors | ||
| colour weighting | ||
| Typography | Typography | |
| Alternative font | ||
| Headline hierarchy | ||
| Copy and marginal text | ||
| Visuals | Imagery | |
| Illustrations and Pictos | ||
| Tables and Graphs | ||
| Flashes and buttons | ||
| Grids and Layouts | Essentials | |
| Principles | ||
| Grids print portrait | ||
| Grids print landscape | ||
| Grids online desktop | ||
| Grids online mobile | ||
| Examples | ||
| Download files | Filenaming system | |
| Office Application | Stationary | Letterhead |
| Memos / Journals | ||
| Business Cards | ||
| Envelopes | ||
| Address Labels | ||
| E-Mail Signature | ||
| Clothing | Corporate clothing | |
| Badges | Employee and visitors | |
| Fleet | Car signage | |
| Packaging | Primary | Front label |
| Back label | ||
| Additional component | ||
| Secondary/outer pack | Box, foil | |
| Transport | Trays | |
| POS | Display | |
| Communication | Publication | Internet |
| Digital Newsletter | ||
| Brochures | ||
| Anual Reports | ||
| Advertising | Posters | |
| Direct Mailing | ||
| Flyer | ||
| Online Banners | ||
| Internal Communication | Intranet | |
| Employer Magazine | ||
| Channels | Social Media | |
| Events and Sponsoring | Events | Internal Event |
| External Event | ||
| Trade Fairs | Booths | |
| Sponsoring | Sponsoring Behaviour | |
| Sponsoring Event | ||
| Invitations | Invitations | |
| Name Badges | Name Badges | |
| Give Aways | Give Aways | |
| Architecture | Corporate Architecture | Corporate Architecture |
| Signage | Outdoor Signage | |
| Indoor Signage |